Gorgeous hues from the corals of the red sea, poetic verses from mystic legends, and the expansive horizon were all sources of inspiration when selecting the art pieces. The curatorial strategy aimed to reflect imminent symbols of the majestic town of Jeddah.
Noor and Swizz were tasked with the creation of the project that featured over a dozen art installations from four world-renowned artists. And so they did at The Jeddah Art Promenade project, which was curated by Swizz Beatz, and unveiled on December 3 rd during Formula 1 Saudi Arabian Grand Prix. Helmed by music, art, and cultural icon, Grammy Award winner Swizz Beatz and his partner Saudi native Noor Taher, who spent 10 years in New York in digital marketing at top advertising agencies, founded Good Intentions with the aim to reshape the creative narrative of the country. “We are proud to offer unique opportunities and immersive art experiences to residents and visitors, creating a diverse cultural outlet in beautiful Green Mountain Falls,” said Christian Keesee, festival co-founder, in a news release.Ī version of this article first published in The Gazette on April 19.Aiming to change the perception of Saudi Arabia and bring in an influx of new business opportunities, Noor Taher and Swiss Beatz, the founders of the recently launched global creative agency Good Intentions, made it clear they wanted to act as an agent of change in KSA. The 10-day celebration features nationally known music and dance acts, the culinary arts, and other classes and activities including yoga, silversmithing and stargazing. The arts festival began as an artist-in-residency program featuring acclaimed choreographer Larry Keigwin’s dance troupe, and it grew into an event that now attracts more than 1,000 attendees. The shape of the sculpture is always in flux, a reminder to us of our fluid place in the physical world.” “When one point in the sculpture moves with the wind, every other point is affected and changed where they lie in space. “It is a soft, fluidly moving, adapting sculptural form,” Echelman said. It consists of structures and high-tech materials, including fishing net, atomized water particles and the same fiber NASA used to tether the Mars Rover, that respond to the forces of nature, including wind, water and light. The project will be placed over Gazebo Lake and will span 250 feet, while the sculpture itself is approximately 100 by 45 feet. “For me it’s also stepping back to see a larger scale in time and place as human beings.”Įchelman said the aerial project will be suspended over Gazebo Lake
#EARTHTIME 1.26 INSTALL#
“The work, in a larger sense, is about embracing change and becoming more aware of the impact of one part of the world on another, and of human action on the cycles of nature around us,” said Echelman, who’ll be in the state this summer to install the work. More than a million people have watched her 2011 TED Talk “Taking Imagination Seriously.”
She’s the recipient of a Guggenheim Fellowship and was named Architectural Digest’s 2012 Innovator for her work. Her work has been displayed on five continents, including in Vancouver at the 2010 Winter Olympics and at San Francisco International Airport, Portugal, Beijing, Boston, New York and London. The title refers to the microseconds that the Earth’s day was shortened due to the earthquake and tsunami that hit Tohoku, Japan, in 2011. Her first piece, “1.26,” premiered in Denver’s Civic Center in 2010, titled as such due to the global effects of the 2010 Chile earthquake, which resulted in the 1.26-microsecond shortening of a day.Įchelman’s installation “1.8 Green Mountain Falls” will debut July 4 during the 11th annual Green Box Arts Festival in Green Mountain Falls and remain up through August. That tantalizing morsel of information inspired Echelman’s Earth time series.
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